It's time to find your purpose off the court.
Ball was your life, and now that it’s over, it feels like something’s missing, right?
Transitioning from the game can be tough.
You’re not alone in feeling lost or unsure of what’s next. But here’s the truth: you’ve already got what it takes - the mindset, the hustle, the discipline. Now, it’s about finding your next purpose. Rediscovering who you really are.
That’s where Second Half Success comes in. This 5-week course with 1:1 coaching is designed to help you rediscover your drive, set clear goals, and build a life that makes you excited and inspired again.
You’ve got the skills, you've been through every high and low both mentally and physically, you're not lost. You just need the right plan.
Ready to find your next move? Let’s get you locked in.
GET STARTEDIT'S TIME TO
Build a Life that Excites You Again
Let’s be real: The transition out of basketball isn’t just tough - it’s confusing. One day you’re an elite athlete with a clear goal, and the next, you’re left trying to figure out what to do with your time, energy, and ambition.
Second Half Success isn’t about pushing fake motivation. It’s about real guidance to help you build a life you're excited about. We’ll take everything you’ve learned from the game - your work ethic, your resilience, your focus - and help you use it to write your next chapter.
Here’s what you’ll get:
- Clarity: Rediscover your passions and make sure your next steps align with who you really are.
- Actionable Goals: Forget vague ideas - by the end of this course, you’ll have a clear, actionable plan.
- Support: From someone who's been in your shoes. Weekly coaching calls with ex D1/pro hooper Jadon Cohee, to make sure you're staying on track and making progress.
This course is about more than just getting by - it’s about thriving and building a future you can’t wait to wake up to again.
GET IN THE GAME
Introducing
Second Half Success
You’ve mastered your craft on the court. Now it’s time to bring that same hustle to your next chapter.
Second Half Success is a 5-week course with 1:1 coaching that’s designed to help you:
- Reset your mindset and get ready for what's next.
- Slow it down and create a real plan that actually works.
- Pick a path that excites you, then take action.
This course isn’t just about surviving life after basketball; it’s about thriving. You’ve already proven you can dedicate yourself to something big - now let’s take that same focus and put it into your next play.
This Course Is For You If...
- You’re an ex-hooper who’s feeling lost after the game and not sure what’s next.
- You’re ready to take action and build a future that excites you.
- You’re tired of feeling stuck and want a clear, actionable plan.
- You want real support from someone who’s been in your shoes and knows what it takes to succeed off the court.
- You’re ready to commit to putting in the work and doing what it takes to level up.
NICE TO MEET YOU
I'm Jadon Cohee
Jadon grew up in Langley and led his high school team, Walnut Grove Secondary, to two provincial final appearances and its first Provincial title in 2013 - on route to him being named Provincial MVP.
After receiving a full-ride scholarship to play at Seattle University, Jadon became the first male basketball player from Langley to play Division 1. He transferred after two seasons to Southern Utah and continued to excel on the court, averaging 13 points and 3 assists per game.
As a grad transfer receiving interest from over 45 Division 1 schools, a two time All-Canadian, Canada West Champion, and with a career average of 20 points and 6 assists per game - Jadon returned to Canada to finish his college career with the UBC Thunderbirds.
Jadon went on to play professionally for Armia-Mgzavrebi in Georgia, Europe, for the Ottawa Blackjacks in the CEBL, and also for Rapid Bucharest in Romania.
Not only was Jadon a professional basketball player, but he also represented Canada in both the Junior and Senior National teams in the Americup window. His accomplishments have earned him recognition as one of the top 25 high school basketball players of all time in British Columbia, making him the only player in his decade to receive this distinction.
After his career ended, Jadon became the assistant Coach of UBC, a top 5 school in Canada, and started his own basketball business called CBA. Jadon is now a multi-business owner, a motivational speaker, a leader of young men and helps hoopers and ex-hoopers understand their minds all over the world.
